פורטיבוקס

An influencer box inspired by Rami Fortis’ Toldot HaKoteret, turning the album’s emotional, raw, and ironic world into a physical, multi-sensory experience.

Toldot HaKoteret deals with vulnerability, emotional overload, chaos, and self-reflection.
Our goal was to transform these themes into a tangible experience, not just something to look at, but something to open, touch, and consume.
The idea of emotional eating became a metaphor:
Food as a response to emotion
A contrast between playful visuals and heavy emotional content
Humor as a coping mechanism

The influencer box was designed as a colorful, playful “Fortis machine” containing:
Edible items inspired by characters and themes from the album
Illustrated packaging with grotesque humor and exaggerated expressions
A strong visual contrast between candy-like aesthetics and emotional content
An interactive opening experience that invites exploration
The result is a design that feels chaotic, humorous, and emotionally charged — much like the music itself.