שולי

A peer-to-peer lending app that enables people to borrow everyday items within their local community, promoting trust, accessibility, and sustainability.

Many people need items for short-term use but end up buying them due to:
Lack of access to nearby lenders
Discomfort asking strangers for help
Time pressure and urgency
Concerns about trust, responsibility, and item condition
This leads to unnecessary expenses, clutter, and reduced community interaction.

User interviews with participants from different age groups.
Persona definition based on recurring behaviors and pain points.
Jobs To Be Done (JTBD) analysis.
Competitive analysis of similar platforms (e.g. NeighborGoods, Peerby).
User needs and pain point mapping.